Vice President of Marketing
מעבר למשרות נוספות דנאל התמחויות
פורסם לפני 1 ימים
- קיסריה
- משרה מלאה
- לא צוין שכר
תיאור המשרה:
Vice President of Marketing
Location: Caesarea, Israel (Hybrid) | Full-Time | Reports to: CEO
A global B2B technology company is seeking a strategic VP Marketing to lead and scale its global marketing efforts. This executive role includes full ownership of the marketing function—brand, demand generation, product marketing, and go-to-market strategy—driving growth and global brand positioning.
Key Responsibilities
Strategy & Leadership
* Define and execute global marketing strategy aligned with business goals
* Build and lead a high-performing, multi-disciplinary marketing team
* Partner with executive leadership on company strategy and go-to-market
* Manage budget with strong ROI and data-driven focus
Brand & Positioning
* Lead brand strategy and messaging across markets
* Develop clear value propositions for key industries
* Conduct market research and competitive analysis
* Drive thought leadership initiatives
Demand Generation & Digital
* Drive pipeline through multi-channel campaigns (digital, SEO/SEM, events, content)
* Align closely with Sales to optimize lead flow and conversion
* Utilize CRM and marketing automation to improve performance
* Expand global digital presence and lead generation
Product Marketing & GTM
* Lead go-to-market for new products and features
* Develop sales enablement materials
* Drive customer marketing: retention, upsell, advocacy
* Build industry-specific campaigns
Location: Caesarea, Israel (Hybrid) | Full-Time | Reports to: CEO
A global B2B technology company is seeking a strategic VP Marketing to lead and scale its global marketing efforts. This executive role includes full ownership of the marketing function—brand, demand generation, product marketing, and go-to-market strategy—driving growth and global brand positioning.
Key Responsibilities
Strategy & Leadership
* Define and execute global marketing strategy aligned with business goals
* Build and lead a high-performing, multi-disciplinary marketing team
* Partner with executive leadership on company strategy and go-to-market
* Manage budget with strong ROI and data-driven focus
Brand & Positioning
* Lead brand strategy and messaging across markets
* Develop clear value propositions for key industries
* Conduct market research and competitive analysis
* Drive thought leadership initiatives
Demand Generation & Digital
* Drive pipeline through multi-channel campaigns (digital, SEO/SEM, events, content)
* Align closely with Sales to optimize lead flow and conversion
* Utilize CRM and marketing automation to improve performance
* Expand global digital presence and lead generation
Product Marketing & GTM
* Lead go-to-market for new products and features
* Develop sales enablement materials
* Drive customer marketing: retention, upsell, advocacy
* Build industry-specific campaigns
דרישות המשרה:
Qualifications & Requirements
Required
• 10+ years of progressive B2B marketing experience, with at least 4 years in a senior leadership role (VP, Head of Marketing, or equivalent).
• Proven track record of driving pipeline growth and revenue impact in a technology company.
• Experience in global marketing across multiple geographies and cultures.
• Strong expertise in demand generation, digital marketing, and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Excellent written and verbal communication skills in English.
• Data-driven mindset with strong analytical skills and experience measuring marketing performance.
• Bachelor’s degree in Marketing, Business, or a related field.
Preferred
• Experience marketing automation, IoT, SaaS, or industrial technology solutions.
• Background in or strong understanding of the laundry, healthcare, hospitality, food, or manufacturing sectors.
• MBA or Master’s degree in Marketing or a related discipline.
• Familiarity with workwear management, laundry services, or textile supply chains.
• Experience working with channel partners and distributor networks.
Personal Attributes
• Strategic thinker with strong business orientation
• Strong leadership and influencing capabilities
• Creative, proactive, and execution-driven
• Excellent interpersonal and cross-functional collaboration skills
• Independent, accountable, and capable of driving initiatives in a dynamic global environment
מעבר למשרות דומות בתחומים:
משרה מספר 9792080
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על החברה:
דנאל התמחויות
גודל חברה: 5001-10000
תעשייה: משאבי אנוש
קבוצת דנאל נוסדה בשנת 1974 כחברה המעניקה שירותי משאבי אנוש.
החברה מציעה מגוון רחב של שירותים בתחומי התעסוקה והרווחה, והחל משנת 1992 הינה חברה ציבורית...