Vice President of Marketing
  • קיסריה
  • משרה מלאה
  • לא צוין שכר
תיאור המשרה:
Vice President of Marketing

Location: Caesarea, Israel (Hybrid) | Full-Time | Reports to: CEO

A global B2B technology company is seeking a strategic VP Marketing to lead and scale its global marketing efforts. This executive role includes full ownership of the marketing function—brand, demand generation, product marketing, and go-to-market strategy—driving growth and global brand positioning.

Key Responsibilities
Strategy & Leadership
* Define and execute global marketing strategy aligned with business goals
* Build and lead a high-performing, multi-disciplinary marketing team
* Partner with executive leadership on company strategy and go-to-market
* Manage budget with strong ROI and data-driven focus

Brand & Positioning
* Lead brand strategy and messaging across markets
* Develop clear value propositions for key industries
* Conduct market research and competitive analysis
* Drive thought leadership initiatives

Demand Generation & Digital
* Drive pipeline through multi-channel campaigns (digital, SEO/SEM, events, content)
* Align closely with Sales to optimize lead flow and conversion
* Utilize CRM and marketing automation to improve performance
* Expand global digital presence and lead generation

Product Marketing & GTM
* Lead go-to-market for new products and features
* Develop sales enablement materials
* Drive customer marketing: retention, upsell, advocacy
* Build industry-specific campaigns
דרישות המשרה:
Qualifications & Requirements Required • 10+ years of progressive B2B marketing experience, with at least 4 years in a senior leadership role (VP, Head of Marketing, or equivalent). • Proven track record of driving pipeline growth and revenue impact in a technology company. • Experience in global marketing across multiple geographies and cultures. • Strong expertise in demand generation, digital marketing, and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce). • Excellent written and verbal communication skills in English. • Data-driven mindset with strong analytical skills and experience measuring marketing performance. • Bachelor’s degree in Marketing, Business, or a related field. Preferred • Experience marketing automation, IoT, SaaS, or industrial technology solutions. • Background in or strong understanding of the laundry, healthcare, hospitality, food, or manufacturing sectors. • MBA or Master’s degree in Marketing or a related discipline. • Familiarity with workwear management, laundry services, or textile supply chains. • Experience working with channel partners and distributor networks. Personal Attributes • Strategic thinker with strong business orientation • Strong leadership and influencing capabilities • Creative, proactive, and execution-driven • Excellent interpersonal and cross-functional collaboration skills • Independent, accountable, and capable of driving initiatives in a dynamic global environment
מעבר למשרות דומות בתחומים:
משרה מספר 9792080

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metapel
על החברה:
דנאל התמחויות
גודל חברה: 5001-10000
תעשייה: משאבי אנוש
קבוצת דנאל נוסדה בשנת 1974 כחברה המעניקה שירותי משאבי אנוש. החברה מציעה מגוון רחב של שירותים בתחומי התעסוקה והרווחה, והחל משנת 1992 הינה חברה ציבורית...
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