Job Description:
AvaTrade is seeking a dynamic and experienced Product Marketing Manager. This individual will be instrumental in driving the marketing strategy and execution for our product and Geo expansions, focusing on customer acquisition, engagement, and revenue growth. As a key member of our team, you will collaborate with cross-functional departments to plan and drive successful go-to-market initiatives, shape compelling product messaging, develop strategic marketing campaigns and materials.
Main responsibilities:
Collaborate across departments to define and execute comprehensive marketing strategies for products and offering, including product positioning, messaging, and go-to-market plans.
Craft and execute marketing campaigns to drive customer acquisition, engagement, and retention, utilizing a mix of online and offline channels
Conduct market analysis to identify trends, competitor strategies, and growth opportunities, providing insights to guide product positioning and marketing strategies
Define and refine customer personas and segmentation strategies to tailor product and go-to-market efforts effectively, driving user acquisition and retention
Develop compelling product messaging and value propositions, articulating fine-tunings along the sales funnel to create a holistic buying journey
Collaborate closely with the sales, marketing, and product leadership teams to ensure alignment, success, and achievement of product goals
Constantly gather feedback from stakeholders and customers to optimize the sales funnel and drive new business